Ranking best brands 2024
Stationery
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Stationery Brand
- 1. BIC
- 2. STABILO
- 3. POSCA
- 4. PARKER
- 5. PRITT
- 6. POST-IT
- 7. ARTLINE
- 8. PILOT
- 9. STAEDTLER
- 10. PAPER MATE
1. Bic
Soul: 84.31 / Wallet: 88.05
22. Stabilo
Soul: 69.97 / Wallet: 44.55
33. Posca
Soul: 51.68 / Wallet: 49.06
4. Parker
Soul: 55.5 / Wallet: 43.08
5. Pritt
Soul: 58.82 / Wallet: 35.02
6. Post-it
Soul: 54.07 / Wallet: 38.33
7. Artline
Soul: 49.02 / Wallet: 30.54
8. Pilot
Soul: 36.51 / Wallet: 37.79
9. Staedtler
Soul: 42.32 / Wallet: 30.63
10. Paper mate
Soul: 41.88 / Wallet: 30.86
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterStationery
